It’s 2012. You’re WWE and you have Wade Barrett. He was embroiled in a hot feud at the end of 2011 and starting to get over once again as a main-eventer on SmackDown! However, an injury takes him away from television and halts his momentum. He’s back later on in the year but you need to rebuild him up again after a lengthy period of television. So how do you do this? Well I think WWE had have a good idea for Wade’s character but I think it could have been taken far further than it was originally was. We can get Wade Barrett from being stuck competing for the Intercontinental Championship to competing for world titles once again. Here’s How I Would Book… Wade Barrett. PART THREE!
In 2012, Wade Barrett returned with a bareknuckle boxer-like gimmick which had a lot of potential to build the Englishman back up again. He had the nastiness, presence and background to pull it off and this did lead to multiple Intercontinental Championship reigns in the future. Winning that title would be a positive in 2023 (due to the fabulous work of Gunther and WWE), but in 2013 it wasn’t considered as much of a prestigious championship.
This was a championship competed for by the likes of The Miz, Kofi Kingston, Wade Barrett and others who seemed to be stuck in mid-card purgatory. They weren’t able to exit this spot in the company and lacked a substantial enough title reign to be elevated beyond that point. After all, this was a championship that was competed for in a lot of WWE PPV kick-offs. Suffice to say, there was not a lot of interesting in winning the “workhorse” title.
I like the idea of an Intercontinental Championship but I think Wade is capable of so much more than that. In Part Two, I booked him as the WWE Champion in a big feud with CM Punk. In Part Three, he’ll be in the World Heavyweight Championship picture but we’re going to be taking a different approach to the booking. Let’s get into it.
Wade Barrett returns to WWE in 2012 with pretty much the same gimmick as he did in real life. The difference is that he’s got a lot more of a nasty streak which he’s demonstrating in his matches. He’s not just winning matches, he’s knocking people out with his new finisher in the “Bullhammer Elbow”. Barrett starts knocking people out left and right, which is the key. Barrett is knocking people out rather than just pinning them by hitting the Wasteland finisher.
Barrett wins all of his singles matches and he’s one of the sole survivors in the 2012 Survivor Series match (he was in the men’s match in real life as part of the winning team, so making him a sole survivor shouldn’t be a problem). He doesn’t say much during his run as he’s just beating people up and knocking out all of his opponents. He’s a silent but deadly tough man and he rarely ever, if at all, loses. He can lose the Royal Rumble match in 2013 and be eliminated from battle royals, but he’s not the type of guy you can take on one-on-one.
This is going to lead to WWE Elimination Chamber in 2013. There’s an Elimination Chamber match where the winner of this Chamber match would become number one contender for the World Heavyweight Championship at WrestleMania 29. Barrett qualifies and subsequently wins the Elimination Chamber match to set up a World Heavyweight Championship match at WrestleMania 29. His opponent in our re-telling is NOT Alberto Del Rio. It’s a man who can knock people out just as well as Wade Barrett would have been able to. The World’s Largest Athlete… The Big Show.
I honestly really like the idea of two “knockout artists” competing for the world title at Mania to see who is the hardest hitter. If you have two men who win a lot going into a big event, it creates intrigue as to who is going to win. Also, I really liked the idea of World Heavyweight Champion Big Show at the time. His feud with Sheamus is highly-regarded and having a giant world champion is a surprisingly hugely-underutilized booking strategy in the 21st century. Having a huge giant smash everyone en route to WrestleMania seems like a no-brainer.
As Barrett is knocking out those in his path, Big Show has been reigning as World Heavyweight Champion as a fire breathing giant. His feud with Sheamus goes pretty much the same as it did in real life and Big Show wins the feud. He feuds with Alberto Del Rio and wins both their matches at the Royal Rumble and Elimination Chamber. He goes into WrestleMania 29 and has been reigning as champion since October 2012. Therefore, he and Wade have been building up huge winning streaks going into a big world title match at Mania.
We have a storyline which is essentially Wade’s Bullhammer vs. Big Show’s WMD punch. It mirrors Big Show’s feud against Sheamus, where it was the WMD against the Brogue Kick. The big question at WrestleMania is whether either man can knock the other out and who will come out on top. At WrestleMania 29, Barrett defeats the Big Show and wins the World Heavyweight Championship. A part of me did wanted to have Big Show retain the title but there really should be a payoff to pushing Barrett and Big Show so hard. You do build up monsters so someone can slay them and benefit form it. If Big Show is going to lose, it may as well be at Mania and against someone younger who has been pushed just as strongly.
However, as Wade Barrett celebrates becoming the champion on the next night on RAW, Big Show comes out and knocks out Barrett. This sets the stage for Dolph Ziggler, who cashes in his Money In The Bank Briefcase and wins the World Heavyweight Championship! This sets up a new feud for the world title after Mania 29…
I don’t like the idea of giving Barrett a short title reign. If I’m being perfectly honest, I don’t like the idea of giving anyone a short world title reign. Really, every World Champion should be established as top guys in the company rather than being treated as transitional champions. Even when transitional champions were huge in wrestling during the 80s, they at least had a month or so before having the title change hands again. Really, it’s not something I’m a big fan of.
However, I also don’t want to lose the moment of Ziggler winning the title on the RAW after WrestleMania 29. This was a huge moment that people still talk about to this day. I could delay it until the next PPV I suppose but with the crowd on hand for the RAW after Mania and the timing, things lined up perfectly for that Ziggler cash-in. At least with this scenario, you get to set up Ziggler as a babyface early on and plant the seeds for a world title program involving Dolph Ziggler and Wade Barrett. This sets up their big feud which I’ll discuss now.
I do sort of like the way Ziggler was booked as part of his title reign in real life so I’m going to borrow some of the ideas. Ziggler retains the World title at Extreme Rules but loses the title back to Wade in similar fashion to real life at Payback. For those who don’t remember, they completed a double-turn at Payback 2013 where Alberto Del Rio viciously beat on Dolph Ziggler who was being spurred on by the fans. You could easily book the match the same way if it’s Ziggler and Barrett. Barrett can beat on Ziggler and Ziggler can be the sympathetic babyface until Barrett puts him down for good and regains his World Heavyweight Championship.
Ziggler attempts to regain the title at Money In The Bank but is cost the title by his then-girlfriend AJ Lee in a disqualification like in real life. Ziggler dumps AJ Lee and goes at it alone against Wade Barrett in one final match inside of a steel cage at SummerSlam 2013. Ziggler wins the title once again and moves onto whatever is next for him.
As for Wade, it was around this period where he started having VISA issues and was taken off of television so this is where we’ll leave things for now.
That covers Part Three. I’ll be honest, this is a period where things fit into place perfectly. You could easily keep Barrett’s gimmick and fit him into roles within the World Heavyweight Championship storylines already established in real life. You can even keep the big moments like Dolph Ziggler’s memorable Money in the Bank cash-in and still push Wade as a true main-eventer. With this re-write, I really hope I’ve made the best out of this new gimmick that was created for him.
Join us in Part Four where I’M AFRAID I’VE GOT SOME BAD NEWS….
How I Would Book series
#1 – How I Would Book… Rey Mysterio vs AJ Styles
#2 – How I Would Book… Batista vs Brock Lesnar (Part One and Part Two)
#3 – How I Would Book… Wrestlemania 29 (Part One, Part Two, Part Threeand Part Four)
#4 – How I Would Book… Eddie Guerrero’s Road To Wrestlemania 22 (Part Oneand Part Two)
#5 – How I Would Book… The nWo 19th Anniversary Special (Part One, Part Two, Part Three, Part Four, Part Five and Final Part)
#6 – How I Would Book… Roman Reigns vs Undertaker
#7 – How I Would Book… The End Of The Streak (Part One, Part Two (John Cena), Part Three (CM Punk), Part Four (Randy Orton), Part Five (Bray Wyatt), Final Part)
#8 – How I Would Book… Roman Reigns vs The Rock
#9 – How I Would Book… Kurt Angle’s Return To WWE
#10 – How I Would Book… John Cena vs The Rock III
#11 – How I Would Book… Kevin Owens as Intercontinental Champion
#12 – How I Would Book… Christian’s World Title Run In 2011
#13 – How I Would Book… Roman Reigns vs John Cena
#14 – How I Would Book… Dean Ambrose Winning The WWE Championship
#15 – How I Would Book… Batista vs Brock Lesnar vs Undertaker
#16 – How I Would Book… Roman Reigns vs Undertaker (Wrestlemania 32)
#17 – How I Would Book… AJ Styles’ Road to WrestleMania 32
#18 – How I Would Book… CM Punk As Nexus Leader (Part One and Part Two)
#19 – How I Would Book… WrestleMania 32
#20 – How I Would Book… Who Ran Over Stone Cold?
#21 – How I Would Book… Rusev in WWE (Part One, Part Two and Part Three)
#22 – How I Would Book… Wade Barrett in WWE (Part One and Part Two)