How’s it going everybody? Thomas Robinson here with the Armbar Express with some big news coming from the world of professional wrestling and mixed martial arts. It was confirmed at UFC 199 that Brock Lesnar would be competing at UFC 200, as part of an historic event including three world title fights. It was confirmed on Monday that Brock’s opponent in this heavyweight bout would be accomplished fighter Mark Hunt. To say this is ground-breaking news would be an understatement.
A collaboration by WWE and UFC in this capacity is certainly unheard of. The nearest to this was probably Ronda Rousey being allowed to do her angle with The Rock, Stephanie McMahon and Triple H at WrestleMania 31. Even proposed plans for a Rousey vs Stephanie match fell through, due to the UFC not allowing Rousey to do more than the original one-off deal. Rousey showing up in a non-wrestling role is one thing. Brock Lesnar actually fighting in the UFC is on a completely different level.
The WWE, for years, had been against the idea of collaborations with outside wrestling companies. With recent projects involving EVOLVE and other independent companies as part of their Cruiserweight Tournament, they are certainly turning a corner in that regard. This deal with their supposed rivals UFC is pretty big. The story is supposedly that Brock Lesnar was able to secure an agreement when negotiating his WWE contract in early 2015, with the option of one UFC fight being open to him. Chael Sonnen explained to Jonathan Coachman on ESPN that the door was always open for Brock to come to UFC, with Dana White not even having to call Vince McMahon in order to secure this fight with Brock.
With those details, it may not seem as much of a collabaration anymore. However, WWE is still promoting this news heavily on theory social media accounts. WWE released a press release about the news, as well as the news of Brock’s opponent being Mark Hunt. According to Wrestling Observer, it is also likely that Brock will be promoting this fight on WWE broadcasts as well. It’s almost as if WWE are still trying to turn this into more of a WWE deal than a UFC deal, by having Brock with Paul Heyman on RAW to hype up the fight.
I personally believe that there’s probably a lot more to the story and that WWE is probably getting something in return. Whether that’s the big Ronda Rousey fight at WrestleMania or not is left open for debate. However, I’d be very surprised if WWE aren’t getting anything out of letting Brock fight. The reason I say this is because I believe, from a business perspective, that WWE have a lot more to lose from this than UFC.
However, UFC have hardly any trouble at all in building up stars as opposed to WWE. If Brock beats Mark Hunt and leaves, it’s not that much of a business tragedy. On the other hand, WWE have not generated a legitimate wrestling superstar in nearly ten years. They’ve never been able to develop a hugely socially-relevant larger-than-life WWE superstar since John Cena a decade ago. If Brock Lesnar loses this fight, it’s going to be very difficult for WWE to promote Brock for future programs. If Brock Lesnar loses this fight, Paul Heyman has to sell on the microphone that Brock is still an unbeatable badass when he just lost a legitimate fight. If Brock Lesnar loses this fight, the WWE are going to look so inferior in comparison to UFC.
Even though he officially called it a day on his UFC career in March 2015, Brock still thought that the issues with his health really did prevent Brock from achieving his full potential in the octagon. Brock said: “I felt robbed by diverticulitis. I felt robbed by being sick. I was feeling good and it took me a couple years to start feeling good. I’m at home, I’m working out, my life is great, everything’s in tune, my contract’s coming to an end with WWE, hey it’s been a great time but something’s missing.”
For UFC, you get another big fight as part of the UFC 200 event that they’ve been building towards in the last few years. They tried to get every big fighter they could for this huge event, similarly to their UFC 100 event which, ironically, featured Brock Lesnar in the main event. Whether Brock Lesnar wins or loses, UFC get the box-office draw of Brock Lesnar. He was the biggest MMA draw when he was last with the UFC. Even in WWE, he has been the biggest draw on the WWE Network with his Network-Exclusive events gaining a lot of interest. Not only are UFC getting this dude, but the ball’s in their court whether Brock wins the fight or not. In their mind, it doesn’t matter if Brock wins the fight or not. Unless UFC have it in the back of their mind to do another fight with Brock down the road, they’ve got nothing to lose with this situation.
Now if Brock beats a top UFC star like Mark Hunt, maybe it’s detrimental in the sense that you’ve just fed a star or maybe the next big thing against… the next big thing. If Brock wins and leaves, there’s no way for that fighter to get his win back and a lot of work would need to be done in order to re-build his reputation.
The news was actually broken by MMA reporter Ariel Helwani, who was quickly banned for life from attending future UFC events as a certified media member for leaking the news about Brock. UFC lifted the ban on Monday, by releasing this statement.
“Following a conversation with the editorial team at SB Nation, UFC will not prevent MMAFighting.com from receiving media credentials to cover live UFC events. We respect the role the media plays in our sport and beyond, including MMAFighting’s ability to report news. However, in our opinion, we believe the recurring tactics used by its lead reporter extended beyond the purpose of journalism. We feel confident our position has now been adequately communicated to the SB Nation editorial team.
“UFC’s goal as the world’s leading mixed martial arts promotion is to cultivate interest in its world-class athletes and events, and deliver for the fans. We will continue to introduce this sport and its athletes to new fans across the world, and we will do so by working alongside media across all platforms.”
That about covers everything that we know at the moment about Brock. I’m sure in the next month that a lot more will come out of this. What do you guys think? Do you think Brock will win? Do you think this will be the first of many fights from Brock? Tweet the @ArmbarExpress Twitter account or leave a comment to share your thoughts.