How I Would Book… Kevin Owens As Intercontinental Champion


The Intercontinental Championship is supposed to be the second most prestigious championship in WWE. However, it seems that recent years haven’t been kind to those that hold it. The Intercontinental title used to be a stepping stone as a rising star is elevated to main-event status. However, many champions in the last few years have seen themselves float around in the mid card pool of irrelevancy. We’re hoping that this does not happen to Kevin Owens. In order to elevate Kevin Owens and bring prestige to the title, how would we book Kevin Owens as Intercontinental Champion?

Kevin Owens won the Intercontinental Championship at Night Of Champions, beating Ryback with a roll up. Let’s be honest, Ryback’s title reign was never really able to take off. Kevin Owens is quite possibly the perfect man to be able to bring up the prestige of this title once more. This man is a great in-ring worker with incredible mic skills as well. WWE could do no wrong with this man… other than having him lose his first feud on the main roster. -.-

The point is, not much is needed to be said other than… have him beat EVERYONE.


Kevin Owens considers himself a prizefighter. He said that the Intercontinental Championship made him feel complete. All Kevin should be worried about his keeping his title. Of course, there’s a bit of a balancing act involved. You want him to care about his championship but you don’t want to diminish the championship either. Take Nikki Bella. She cared about shoving her title reign down people’s throats but could care less about ACTUALLY defending it. The clue is in his catchphrase… Fight, Owens, Fight.

If John Cena were not already doing his US Title Open Challenge, then that would be the first option for Kevin. However, Kevin should not want to give title shots to anyone. Kevin can run down Cena by stating that shots at the IC title should be earned rather than given. Kevin says that he wants to prove himself as the greatest Intercontinental Champion of all time. He therefore says that only former champions can compete and Kevin himself will decide his own opponents.

Kevin’s first few challengers on RAW would be folks like Heath Slater and Curtis Axel. These would be former champions but considered jobbers to the WWE Universe. This concept gives these wrestlers TV time and an actual chance to shine. However, Kevin simply wins. At the end of every match, Kevin writes down the name of his opponent on a piece of paper. After writing it down, he reads off the list of former champions he has beaten to retain his title. It’d be kind of like what Chris Jericho used to do.


Obviously, the list would start off being kind of short. Over time however, it suddenly starts to build up. Heath Slater, Damien Sandow, Curtis Axel, Titus O’Neil, Jack Swagger, Fernando etc. It suddenly becomes a case of quantity over quality, which actually does make Kevin look quality coming out of it. More is more when it comes to a heel. The more things he can brag about, the more content he can work with. The more people Kevin beats, the more names he can brag about beating. I named a few jobbers but these are actual former champions. These aren’t exactly complete jokes!

What would be interesting is that Kevin Owens would try to duck lads like Neville, that have never won titles on the main roster, which would actually be funny to watch! It also makes these lads look great before they finally get the shot, as Kevin already fears them.

He goes through everyone until the Royal Rumble. He wins his match, reads his list and stops half-way through. He says that merely beating everyone is not enough anymore. He’s a prizefighter and he only has one prize to his name. Now he wants more. He wants to challenge the US Champion for a title vs title match at Wrestlemania 32. The US Champion turns out to be John Cena, who walks out of Fast Lane with the title. In this big match, Kevin beats Cena clean once again to win the US Championship. He dubs himself as the International Champion, having conquered the entire world of wrestling. As soon as he drops these titles, he’s in a great spot to go after his next prize… the WWE World Heavyweight Championship.


A lot of this includes a lot of wishful thinking, but this would do wonders to Kevin. Beating everyone en route to beating John Cena on the biggest stage of them all would be something spectacular that could make Kevin a legitimate star in WWE.

Have any suggestions for a How I Would Book? Simply tweet me at either @ArmbarExpress or @TomRobinson5199 on Twitter with your suggestions. Do also check out the rest of the content on my blog. I do a lot of other cool fantasy booking blog posts with my playthroughs of fantasy booking game Extreme Warfare Revenge. And there’s all sorts of other wrestling content as well. You never know, you might just like what you see!


Previously on WCW 1998…

A bunch of feuds started, a bunch of feuds ended. Keiji Mutoh won the feud with Bret Hart. Raven retained the WCW Title against Chris Jericho! Check the link above for the full results


A few pointers before we dip into Road Wild..

  • Chris Jericho won the WCW Championship from Raven a week after the last PPV Bash At The Beach.
  • Bam Bam Bigelow and Curt Hennig won the tag titles the night after the PPV.
  • Rob Van Dam was introduced as the newest Paul Heyman guy and won the TV Championship from Eddie on the same night.
  • Animal has just signed with the company from the WWF. He’s not on this PPV but expect him in future ones!
  • Jushin Thunder Liger has just turned heel and joined Keiji Mutoh’s Asian Invasion.
  • And I believe that’s it. They were a few title changes since the last post and a lot of new feuds now.

Right so here’s Road Wild!




Pre-Show – Ric Flair Books Television Championship Match

Owner Ric Flair welcomes everybody to Road Wild and hypes up the card, talking about the main event. Flair is then cut off by the Asian Invasion, led by Keiji Mutoh. The group introduce their two newest members – Low-Ki (who debuted as a group member on Thunder) and Jushin Thunder Liger (who turned heel and joined the faction). They mock Flair by doing his “stylin’ and profilin” until WCW Television Champion Rob Van Dam comes out with Paul Heyman. Heyman cuts a stellar promo and puts over his client Rob Van Dam. Ric cuts Heyman off and shouts that they would be kicking off Road Wild with a bang. Tonight, Rob Van Dam would put the WCW Television title on the line to kick off the show in a hardcore match against Jushin Thunder Liger. Everybody clears out bar Low-Ki and Paul Heyman and the ref comes down and rings the bell.


Match 1 – Rob Van Dam (c) w/Paul Heyman def. Jushin Thunder Liger w/Low-Ki in a hardcore match to retain the WCW Television Championship

Jushin Thunder Liger turning heel has been months in the making. He was supposed to do it months ago when Keiji Mutoh was feuding with Bret Hart, but I’d never gotten round to it. But he’s heel now and he got over from the turn. Since he was on par for overness with RVD, why not have them fight for the belt on Road Wild? RVD got the clean win and I want to keep Rob Van Dam strong, now he’s with Heyman.


Segment 1 (2) – Interview with Scott Steiner

Little justification is needed for this! Anytime Steiner is on the mic, it’s ratings! The purpose of this was to hype up his feud-ending Tables match with Hogan later on in the show.


Match 2 (3) – Bill Goldberg def. Keiji Mutoh

I told you guys that I would be pushing Goldberg eventually! Goldberg’s getting a feud with Mutoh which I’m planning to have him go over in. It’s helped Bill a great deal so far by having him beat Mutoh. The ratings for this match were very surprising! It got the same rating as RVD/Liger which really shocked me! Well done guys!


Match 3 (4) – “Asbury Perfection” Bam Bam Bigelow (c) and Curt Hennig (c) def. Chris Benoit and Bret Hart, Dean Malenko and Ultimo Dragon w/Paul Heyman and “The Outsiders” Kevin Nash and Scott Hall in an elimination match to retain the WCW Tag Team Championship

Since both these team feuds have only just started, I figured that I should experiment with this little four-way for the titles! Dean and Dragon are feuding with the Outsiders, while Benoit and Hart are feuding with the new WCW Tag Champions Asbury Perfection. I’ve done a little bit of tension-building between the Outsiders and Asbury Perfection as both teams are a part of the nWo. After the four men lost an elimination 8 man tag to Malenko, Dragon, Benoit and Hart, they got into a pull-apart brawl on Thunder. This all lead to this fatal four way. The Outsiders were eliminated first, Benoit and Hart second and Malenko/Dragon only just lost out to Asbury Perfection. I was really contemplating having Malenko and Dragon go-over but Asbury Perfection’s title reign has only just started! Maybe in the future but right now… Hennig and Bam Bam rule the tag division!


Match 4 (5) – The Giant def. Rowdy Roddy Piper

I understand this wouldn’t exactly be the greatest spectacle in the world but these two are still over after all of this time. I figured that I should feud them and make use of them. The Giant won the match clean and then beat up Piper after. A bit of a filler match!


Match 5 (6) – Diamond Dallas Page def. Eddie Guerrero in a falls count anywhere match

This match was Match Of The Night as far as ratings were concerned. These two are insanely over! This is actually the first time I’ve booked this two in a match in this entire thing! DDP went over but Eddie delivered a revenge attack afterwards.


Match 6 (7) – Scott Steiner (c) def. Hollywood Hogan in a tables match to retain the WCW United States Championship

Now I know what you’re thinking… “Tom. Why is someone like Hogan fighting for the US Title?” Well my reasoning is two-fold:

  1. It was initially just going to be a non-title feud but I figured that I might as well put the belt on the line for this last match because it could do that title a lot of favors.
  2. Hogan is a pro-American character so he might as well be competing for the US title if he thinks the nWo’s Steiner has shamed it.

It’s a tables match because why not? I bumped up my riskiness so I’m now able to access a lot more matches. Tables was one of those matches so I used it for this match. Steiner went over after RAVEN jumped Hogan during the match, leading to Steiner putting Hogan through a table!

When the idea of Hogan vs Raven popped into my head, I figured that it had to be done! I can’t wait to book that feud!


Match 7 (8) – Chris Jericho (c) def. Sting, Randy Savage and Raven in a fatal four way match to retain the WCW Championship

This actually came off a suggestion from one of the EWBattleground boards who suggested this match for the PPV after Bash At The Beach! These four have a great potential for a four-way (ewww!) so I shot them together. The new champion Jericho retained! 92% to end the show!