How’s it going everybody? Thomas Robinson here with the Armbar Express. BIG NEWS coming from the WWE, with the official announcement that the WWE brand split is coming back. RAW and SmackDown! will once again receive different and unique rosters, with SmackDown! also additionally becoming a permanent live show on Tuesday nights. This may be obvious, but there’s a lot to talk about with regards to this news and we’ll delve right into all of the speculation regarding how many titles we’ll have, who’s going where and the reasons for the brand split in the first place.
Dave Meltzer from Wrestling Observer, addressed this on the Wrestling Observer Live radio show I believe. He explained that one of the main reasons for WWE bringing back the brand split is to help generally increase television ratings, particularly on SmackDown! With SmackDown! previously being taped, the incentive to watch it dropped as wrestling fans could simply read what happened online and lose interest to actually see the show as it airs. This was obviously a big reason for why the decision was made to make it a live show. Jerry Lawler hinted at SmackDown! going live earlier on in the year and now, it’s actually happening.
This picture was already clearly painted with the announcement made by Stephanie and Shane McMahon, but it is expected that Stephanie and Shane will run each show separately. The interesting thing is that both of them are reportedly expected to be babyface authority figures at first, which is a very unique direction for this brand split. Past brand splits usually saw one brand with the babyface authority figure and one with the heel authority figure. When the first brand split started, Ric Flair (the babyface) controlled RAW while Vince McMahon (the heel) controlled SmackDown! When the general managers were introduced, Stephanie ran SmackDown! as a babyface and Eric Bischoff ran RAW as a heel. Having two babyfaces controlling the show is different and it is a fresh change from the dictatorship we’ve seen since August 2013. I’m not sure whether it is wise to have BOTH brands being run by babyfaces. The purpose of having two different shows and a brand split is to make the audience seem like both shows are unique, in talent and in storylines. I could see why at this stage, they wouldn’t want Stephanie to be a heel going forward. With her upcoming memoirs, it is understandable why the WWE want Stephanie to be perceived better by the public. Turning Shane is possible, but Shane is still a popular babyface authority figure. That would be a hugely risky endevour. I would suspect that if there’s going to be any heel authority figure around, it will be Triple H.
There are two big names earmarked for being the top guys on both shows, with John Cena and Roman Reigns ruling the roosts. No surprises here. Which superstar will go where is a big question. If the WWE are still banking on Roman Reigns, they may want to keep him on RAW and portray him as the top guy on the main show. However, it is possible that WWE would want John on RAW to get the RAW ratings right back up. John’s got a better ratings track record than Roman, so it would make sense. If Roman is also on SmackDown!, then there’s a lot less pressure on him to succeed on the “B show.”
An interesting note which came out is that it’s not a sure thing that Brock Lesnar will end up on RAW. I wouldn’t have assumed that Brock would be on RAW either as he appeared on SmackDown! a few times in the build up to WrestleMania. I think it is better for Brock to be on RAW than SmackDown! as he does do wonders to the ratings on that show. It’ll be interesting to see where all the part-timers go.
There is reportedly a plan in place for two world championship in the WWE, one for each show. A lot of people will argue that there should be one main belt but I personally think that you’ve got enough diversity for their to be one for each brand. I argued way back before the titles were re-unified that the roster had become too integrated in order for two world titles to be around. Now though, you have enough talent to be able to keep these two shows separated. Now everyone can have their chance at each of the titles.
The one thing which will initially drive me nuts I think is the proposed idea that the Women’s Champion would be on both shows. I kind of agree with this as there’s not enough depth on the women’s side of things to be able to do two titles. However, I am very much against the idea of seeing Charlotte on both shows. To see her this much would really drive people away, knowing that all you’ll get in women’s angles from now on is just her. I don’t think she’s talented enough to able to undertake that kind of responsibility and pull it off. If Sasha Banks wins the title shortly afterwards, it’d be much more tolerable I think.
So another big question is when the date of the draft will be? It’s highly expected at the moment that the draft lottery/selection will take place on the July 11th edition of RAW, which will be taking place in Detroit. Funnily enough, it’s a show that’s currently scheduled to feature Brock Lesnar.
I actually think that this makes a lot of sense, considering that this will follow the July 4th edition of RAW, with reportedly a lot of belief within the company that the July 4th edition will see a serious decline in viewers in a similar fashion to a lot of the past Christmas episodes. It’ll be good for them to want to show off a huge increase in the ratings for this big draft, and I think the ratings will be quite huge for this one.
It’s actually interesting, as it’s been reported that a lot of the talent were taken back by this. According to sources, they have no idea what’s going on or where they’ll even end up in the draft. This wouldn’t be the first time, as a lot of the wrestlers had no idea about the draft selections in the past. I remember the 2008 draft, when Jim Ross was drafted to SmackDown! He blogged about it the next day, saying that he had no idea beforehand. This draft may end up causing a lot of morale issues backstage, especially if certain acts are split up. I don’t think acts like the New Day will be broken up, but maybe some of the smaller teams could be done. I can even see a team like Enzo Amore and Big Cass being broken up. They’ve surprised us in the past.
Lastly, Vince McMahon is said to be “really pumped” about the brand split and I’m pretty much pumped up too. I remember blogging about bringing back the brand split last year and how much good it’ll do. Do go back and check it out at this link as there’s a lot of advantages to this.
Overall, great news for the future of WWE in my opinion. Short term hard work for a long term gain, as Jim Ross once said. What do you think of the news? Tweet at me @TomRobinson5199 or the @ArmbarExpress, or leave a comment below.