NOTE: The following post features major spoilers from this week’s episode of SmackDown! If you do not wish to be spoiled, click away now.
When I heard that Kalisto had beaten Alberto Del Rio for the United States Championship on RAW, I was all for it. I’ve talked in the past about how Kalisto can become a top star in WWE if pushed right and this was the biggest win of his career. Not even a year into his time on the main roster and he’s already a champion. Not even a year into his time on the main roster and he’s already won a title that was held by John Cena only a few months ago. This was a huge moment for Kalisto and I thought this was the start of something special. A day later though, it seems that this optimism has all been wasted.
What happened on the Tuesday tapings of SmackDown? How did WWE follow up on Kalisto’s big win? Well I can reveal that what happened was that Alberto Del Rio won back the United States Championship in a rematch. That moment on Monday Night RAW and all of that momentum built by Kalisto beforehand seemingly halted as his moment of glory lasted a grand total of 24 hours.
I was actually planning an article for Kalisto after finding out he won the US title and this was going to be a pretty positive article until I found out what happened on SmackDown! One of the points I was going to make is that WWE should have been careful about when they were to have Kalisto drop the title. It had to be against the right person and he should have something to do afterwards that made him still relevant in the company.
What WWE did was have the title reign last ONE day (three if you’re starting the reign from the date the title change airs) and it was to the same guy that he had beaten before. Therefore, it makes Kalisto look like a fluke champion. What does that do for Kalisto going forward, unless he wins it back at the Royal Rumble?
Even if the title does change hands again, that’d still be detrimental to the prestige of the title. The US title has been a title that’s rarely been hot-shotted really since Santino Marrella won the belt back in early 2012. He had a surprisingly long title reign. Cesaro had a long title reign. Dean Ambrose had a REALLY long title reign. Sheamus had a long title reign. Rusev had a long title reign. John Cena had a long title reign. That’s what made it stand out as a belt.
Since John Cena dropped the belt to Seth Rollins at Summerslam though, each title reign is making the belt seem less prestigious. OK, I understand that the US title change at Summerslam was really done to give Seth a strong bragging right and really make him seem like the top guy in the company. I understand that John Cena had to win it back in order to continue with his John Cena US Open Challenge to keep elevating the title. I understand the decision to have Cena drop the belt at Hell in a Cell as he was getting time off and what’s more, they put it on the right guy in Del Rio.
With these last two title changes, now we’re back to the title meaning less and less with every title change. Alberto Del Rio is nowhere near as over as he was when he first won the title. Kalisto himself is not even an established star yet. He could have been… but only if you had made his first title reign mean something.
That first title reign is so important because it has to have mean for those that hold it. You could even claim that Christian’s two day World Heavyweight Championship reign had meaning as it was the catalyst of the biggest program of his life. That gives a character some value. What does Kalisto’s day long title reign accomplish?
It’s not like Kalisto is a 18 year long veteran that’s just won his first world title. This is an exciting new luchador that’s burst onto the scene big time and won his FIRST title in the company (not including his NXT Tag Title run). All the title loss does is make Kalisto out to be a one hit wonder. Christian will not go down as a one-hit wonder as he has a substantial career to his name. Kalisto doesn’t have that.
I feel that WWE’s thinking with these title changes was to make the TV viewers believe that anything can happen. After all, Roman Reigns winning the WWE World title on RAW a few weeks ago pulled one of the best RAW viewership numbers in the year. I would be OK with it if they didn’t do the two title changes in the same week. This is like when the WCW World title would change hands every week in 2000 leaving the viewers confused about who the top guy is.
If anything, these tactics can prove to be detrimental for the TV ratings. The WCW ratings were at their worst when they were doing that. The viewership for this week’s RAW actually went down from last week, which tells you that the idea of frequent title changes didn’t really do much for them. Maybe the SmackDown! numbers will be up though as WWE have already announced the title change on WWE.com and more people might tune in to see it.
I think WWE will need to have a plan in place to justify these title changes. If not, then the future doesn’t look great for Kalisto.